Content marketing has proven itself to be major player in the digital marketing field. Many researches proves that content not only increases your brand credibility but also boost your sales directly and indirectly. According to recent research, the websites with quality and engaging content are 6 times more likely to make a sale as compared to the ones which depends more on convert marketing.
Good content helps your brands stature making the users place their trust on your brand. With great content you help users buying journey and help them make decisions faster. Apart from making your website look educational, content also helps your website to improve SEO. Ultimately SEO depends on the quality on the quality of the content, Google adores educational, high quality and unique content resulting in your website ranking higher on SERP(Search Engine Result Page).